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Rewriting the PR Playbook: Lessons Learned From an NFL Season Like No Other

  • August 05, 2021
  • 10:00 AM - 11:00 AM
  • Virtual Online Event


Registration is closed

Join us on Thursday, August 5, for a conversation with the Baltimore Ravens Communications team, discussing how they adapted to an unprecedented NFL season, marked not only by a global health crisis, but also social unrest.

Panel Discussion and Q&A

Thursday, August 5, 2021

This event will be presented virtually via Zoom. 

Members: Free
Non-Members: $15
Students: Free (see below)

STUDENTS: Please email info@prsamd.org for a student discount code prior to registering for the event (you will need the code to bypass payment).

The year 2020 was unlike any other in modern history. The pandemic upended nearly every aspect of daily life. The summer brought the largest demonstrations for racial justice and civil rights in a generation.

Uncertainty reigned as businesses across every industry were forced to rapidly adjust their strategies to address the new challenges and the opportunities created by these dual crises.

Professional sports were no exception. In the NFL, few franchises experienced as tumultuous and unpredictable of a season as the Baltimore Ravens.

From its groundbreaking call for social justice reforms to navigating a significant in-season COVID-19 outbreak, there was no such thing as "business as usual" for the Ravens on their way to completing the 2020 season.

Please join PRSA Maryland as the Baltimore Ravens' award-winning Communications team shares a behind-the-scenes look into how they have adjusted to meet the many unique communications challenges of this past year.

Featured Speakers


Sr. Vice President of Communications

In his 23rd year in the NFL, including his 20th with the Ravens, Chad Steele serves as the Senior Vice President of Communications and oversees the Ravens’ public and community relations departments. Originally a 1998 season-long intern with the Ravens, he rejoined the team in 2002 following three seasons in the San Francisco 49ers’ media relations department. Steele also served two training camp internships with the Carolina Panthers (1996-97).

Vice President of Public Relations

Patrick Gleason enters his 17th season with the Ravens. He joined the organization as an intern in 2005 after graduating from the University of Colorado, where he spent four years working in the sports information office. While with Baltimore, Gleason has been a member of three Rozelle Award-winning PR staffs. He has also been invited by the NFL to help direct PR efforts for five Pro Bowls.

Director of Publications

Marisol Renner, a Baltimore native, is in her 23rd season with the Ravens. She is the editor of the team’s four major publications: the media guide, yearbook, gameday program and the community impact book. The proud Penn State alum joined the team in 1999, following two seasons interning for the San Diego Padres. She also gained experience early in her career working with PSU Sports Information and the Baltimore Orioles.

Director of Public Relations

Tom Valente is in his 15th NFL season (13th with the Ravens), having originally joined the team as a season-long intern in 2009. Upon graduating from Ohio University, he first entered the NFL ranks in 2007 as an intern with the Detroit Lions. Valente also spent time as a sports information assistant at Northwestern University (2008) before joining the Miami Dolphins as a staff assistant for the 2008-09 campaign.


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